Seven-year partnership delivers brand visibility, NIL investment, and education around employee benefit solutions. LEXINGTON, KY (FEB. 11, 2026) – Today, University of Kentucky Athletics announced a new multiyear partnership with LLH Healthcare, naming the company the newest Proud Partner of UK Athletics and the Official Employee Benefits Partner of the Kentucky Wildcats. The seven-year agreement aligns two organizations committed to wellbeing,…

CINCINNATI – University of Cincinnati Athletics and Birmingham, Alabama-based LLH (Live Life Healthy) Healthcare announced today a significant long-term partnership through the 2029-2030 athletic season. Through the partnership with the Bearcats, facilitated by in-house sponsorship department Cincy Sports Partners, LLH Healthcare is now the Official Employee Benefits Partner of Cincinnati Athletics. LLH will serve as the title sponsor of the athletic…

Houston, Texas (Dec. 11, 2025) — University of Houston Athletics and Live Life Healthy (LLH) Healthcare announced a significant multi-year partnership on Thursday that aligns two brands focused on the health and wellness of their communities. As part of the agreement, LLH Healthcare becomes the official naming rights partner of the Houston indoor track facility, which will now be known as…