LLH Healthcare Secures the Naming Rights of The Advantage Center at The University of Alabama
Becomes the official employee benefits partner of Alabama Athletics and Yea Alabama
TUSCALOOSA, Ala. – Alabama Athletics and Yea Alabama are excited to announce a new, multi-year partnership with LLH Healthcare, allowing the Birmingham, Alabama based company to obtain naming rights of The Advantage Center at Alabama.
The Advantage Center, located inside Saban Field at Bryant-Denny Stadium, provides The University of Alabama with a name, image, and likeness (NIL) hub to catapult student-athletes into the NIL space through education, content creation, and personal brand building.
“Alabama Athletics is proud to partner with LLH Healthcare,” said Greg Byrne, Director of Athletics. “This partnership not only invests in our future but also enhances access to resources and well-being for our student-athletes, staff and community.”
With the start of the new partnership, LLH Healthcare will become The Official Employee Benefits Partner of both Alabama Athletics and Yea Alabama for the next seven years.
“LLH Healthcare is incredibly honored to support Alabama Athletics and Yea Alabama, who are trailblazers in the college athletics and NIL space,” said Edward Shaw, CEO of LLH Healthcare. “We look forward to launching this new partnership and supporting the success of the Crimson Tide for many years to come.”
LLH Healthcare provides employees and their families with a preventative health plan that offers zero-cost health benefits. LLH Healthcare aims to maintain a healthy workforce through a comprehensive approach to health management by utilizing services such as telemedicine, genomics screenings and lab testing, coaching and more.
“We’re thrilled to welcome LLH Healthcare as a new and valued partner of Alabama Athletics and Yea Alabama,” said Jim Carabin, General Manager at Crimson Tide Sports Marketing. “The partnership highlights an exciting new chapter for Alabama Athletics and Yea Alabama, which will undoubtedly elevate our resources, education, and support provided to our student-athletes.”
Crimson Tide Sports Marketing, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for University of Alabama Athletics and oversees all sponsorship agreements on behalf of the Crimson Tide.
About LLH Healthcare
Founded in 2019, LLH Healthcare is where champions choose care. Our mission is to empower individuals and families to take charge of their health through proactive, preventative care. With a full suite of telemedicine services, 24/7 virtual access to healthcare professionals, and household-wide coverage—including hospital indemnity benefits—LLH Healthcare supports the everyday wellbeing of those striving to perform at their best. From the workplace to the playing field, we help build healthier lives for today’s and tomorrow’s champions.
About Yea Alabama
Yea Alabama is the official Crimson Tide fan experience hub providing exclusive news, fan experiences, content, and merchandise to University of Alabama fans. Yea Alabama empowers fans to play an active role in the future of Crimson Tide sports.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.